Mr. Peanut makes the Sun Shine

by kHyal on September 30, 2010

It can rain all it wants to — when I walk down the streets of New York and see Mr. Peanut — the sun shines brightly in my mind.

According to Wikipedia:

Mr. Peanut is the advertising logo and mascot of Planters, an American snack-food company and division of Kraft Foods. He consists of a drawing of an anthropomorphic peanut in its shell dressed in the formal clothing of an old-fashioned gentleman: a top hat, a monocle, white gloves, spats, and a cane.

Planters Peanuts was founded in 1906, in Wilkes-Barre, Pennsylvania by Amedeo Obici. In 1916 the company held a contest to create a company logo. A fourteen year-old schoolboy named Antonio Gentile won the contest with his drawing of a Peanut Man and an artist later added spats, a top hat, a monocle, and a cane to the drawing, and Mr. Peanut was born.[1][2]

Since his conception, Mr. Peanut has appeared in many TV commercials as an animated cartoon character. More recent commercials have shown him computer animated in a real-world setting. His appearances are often accompanied by an elegant accented narrator, and throughout his extensive television life, Mr. Peanut has rarely spoken.

In 2006, Planters conducted an online poll to determine whether to add a bow tie, cufflinks, or a pocketwatch to Mr. Peanut. The public voted for no change.

Mr. Peanut is a 2010 novel about a man who dreams of killing his peanut-allergic wife by force-feeding her peanuts.[3]

Guess what else? Mr. Peanut has his own Facebook page — Yes, he does! You can LIKE him here.

Mr. Peanut ©2010 Kraft Foods, Inc. All Rights Reserved.

Photo of graffiti Mr. Peanut by kHyal™ 2010.

{ 1 comment… read it below or add one }

Susan LW October 1, 2010 at 6:53 AM

I remember mister Peanut fondly from my summer trips to the Jersey Shore. He would be walking on the boardwalk. He makes me smile too.

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